There is one (there are several variations) where they show a poor person suffering from some lung disease moaning and literally gasping for breath obviously close to death, in agony and blaming cigarettes.
These adds are a slap in the face to everyone who has ever watched a real live loved one go through exactly that horrible gasping which was soooo unbearable to watch. Not to mention, not everyone who dies like that does so because of cigaretts......ever heard of asthma?, COPD?, emphasema?
So congratulations for letting those of us with such a disease having nothing to do with cigarettes SEE the horrible death we fear our whole lives....one which is all but inevitable on a daily basis.
As for the "smokers" you want to reach, you aren't reaching them! YOU ARE NOT REACHING THEM! They are young or healthy now and could not possibly care less.....they laugh at those sick commercials.
My wife has metastatic breast cancer (metastatic meaning it has spread to other organs including the lungs in her case), she had to watch her mom die exactly as in your snuff film of a commercial, and now thanks to you, we must re-live it several times a day, every day through your sick commercial.......and we both must fear our own mortality from my asthma and she from her breast cancer and envision it not just in our heads, but live on TV and often.
Gee Thanks NYC Health! You are far more sick then the poor suffering people you portray and villify. Your commercials hurt more people daily then they will help ever.....quite honestly I doubt they will help anyone.
Oh and if I have to hear the American Cancer society sing Happy Birthday to itself one more time I swear I'll throw a brick at the TV.